The Demographics control facilitates tracking of specific biographical data for both Individual and Company contacts.
For Individual contacts, associations frequently collect demographics such as date of birth, gender, education level, purchase power, interests, professional information, (including job position, specialty, areas of expertise), legislative information, research interest, and license information.
For Company contacts, demographics are commonly collected on products, services, sales volume, number of employees and more.
Demographics questions and possible responses are maintained through the List Codes dictionary, and can be updated by a Client Admin. In addition, the display method for each question can be changed, and you can indicate which responses are mandatory. More information on these processes can be found in the Contacts Dictionary section of this knowledge base.
These Demographic selections are also visible under Lists, and can be viewed, updated, and deleted there if needed.